history of chosen product

 1) The product that I have chosen is Twirl the reason I have chosen that I have chosen this specific product is because I am a fan of this particular chocolate and also feel that it is iconic as a product which Cadburys has made which will be a key factor when it comes to advertising the product as it will help to gain the interest of the audience as they are already aware of the product itself which will prove useful in regards to aiming to sell the product. 

2) Cadburys first launched Twirl in 1985 in Dublin by Cadbury Ireland and was launched as a single finger bar, it was then released in the UK 2 years later in 1987 as a twin-finger bar, it has marketed internationally since the 1990s and still remains one of Cadbury's chocolate bars. There have been many variations of the Twirl bar released by Cadburys including their snack sized version which are referred to as Twirl Bites. In late 2019, Cadbury launched an orange flavoured variety of the Twirl bar in the UK., Stocks of the chocolate bar sold out constantly this being due to the fact of how popular it had become.

3) The main audience for the product would mainly be people who are interested in chocolate bars which are produced by Cadburys, in terms of the design of the packaging being quite simple yet bold I do not believe that there is a set target audience in regard to age this being because of the fact that the packaging is aiming to attract customers this could be adults because they know of the brand itself based off their initial reaction to the colours and type of design used for the name 'Twirl', however for children the packaging would appeal to them due to it being a simple design with an eye-catching appearance to it. The chocolate itself would probably be a luxury but can also be eaten on the go as the twin bars can be shared with someone else, this projecting a positive image for the product and the Cadbury brand itself. I feel it is similar now as it was before in the fact of the appearance of it being a flake however there has been a change in the past from it being a single bar to a double, however the primary difference that I would say there is now as opposed to before is the addition of multiple flavours being introduced.

4) The packaging of the Twirl bar itself is quite basic with the primary colour of the wrapper being Cadbury's signature purple colour with the secondary colour being yellow which is used for the 'Twirl' name itself. In regard to the general there is not much detail as the wrapper only consists of 2 colours these of course being purple and yellow this is a key factor in regard to promotion and Cadburys aiming to sell their products this is because the idea of using their signature colours for the packaging of their chocolate allows people to be able to recognise the Cadbury brand from the colour pattern of their products.

5) Cadbury Twirl commercial (1993) - YouTube 

In regard to the audience appeal the advert itself presents the product in a way which aims to attract customers as the Twirl bar itself is presented in a way that gives insight into the chocolate itself in terms of how it's made this is to gain the attention of the audience persuading them to purchase the product and the general idea of the advert spreading a positive image for the chocolate through the effect its shown to have on people. The USP would be the design of the product itself as well as the packaging this being because of the fact the advert shows the unique design of the Twirl bar and the design of the packaging specifically the colour choice used helps to provide brand recognition for Cadbury due to the fact that the primary colour being purple which is Cadburys main colour. In terms of the line of appeal this is done through how the chocolate itself is presented within the advert which is done in a way that gives off a positive image for the chocolate and Cadbury themselves to attract the audience. For the call to action there isn't any form shown which should allow the audience to have the ability to be able to gain more information regarding Cadburys primarily the product being shown in this case it being Twirl.

6) With the ideas used in this particular campaign, the ideas from this campaign that I might use in order to keep brand consistency would be the idea of how the chocolate is shown to inform the audience of what the chocolate is made up of and in a way to attract the audience this will help to increase the likelihood of potential customers willing to purchase the chocolate.