First draft of pitch
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Pitch questions video
https://drive.google.com/file/d/1WLgfKgXpGRgvA-xNBqyXW-KSPufMvSKq/view?usp=drive_link
response to the audience feedback print advert
For my print advert I gathered an audience to answer a number of questions relating their overall thoughts about my print advert. For question 1 (what do you feel is a strength about my print advert?) the audience felt that the overall message was clear to understand which is a positive about my advert and something that was done effectively. For question 2 (what improvements do you feel could be made to my print advert?) the audience feel that there should be images added to the print advert this is so that its eye-catching and more engaging for the audience. For question 3 ( do you think that there could be anything that could be added to my print advert?) the audience want more information to be added to the print advert so that its filled up and has a lot of text implemented. For question 4 (what are your overall thoughts about my print advert?) the audience have said that it is clear and is easy to understand however there should be more relevant information and images ...
audience feedback print advert questions
person 1 1) what do you feel is a strength about my print advert? the message of the print advert is clear and slogan is good 2) what improvements do you feel could be made to my print advert? change the font of the text for the title 3) do you think that there could be anything that could be added to my print advert add images of the twirl itself 4) what are your overall thoughts about my print advert? very clear and understandable, add more images. person 2 1) what do you feel is a strength about my print advert? easy to understand, clear use of images 2) what improvements do you feel could be made to my print advert? maybe use more images to make it more eye catching 3) do you think that there could be anything that could be added to my print advert have more information about the Twirl added 4) what are your overall thoughts about my print advert? overall, i feel that there should be more information added to the advert as well as images relating to the produ...
Response to audience feedback radio advert
For my print advert I asked a number of people for feedback on their thoughts of my radio by asking a number of questions based on my radio advert. For question 1 (what did you like about my advert?) people found the narrative of the advert easy to understand which made the story line clear. For question 2 (what improvements could be made to my radio advert based on what you have listened to?) the audio seemed to be the main issue that the audience faced as there was interference due to background noise during the advert. For question 3 (Is there anything you think should be added or taken away from my radio advert? if so, explain) the common response to this was that the audience wish to have sound effects added to the radio advert and to get rid of the background noise that affected the radio advert. For question 4 ( what are your overall thoughts about my radio advert?) overall the audience feel that the advert is engaging however the main issue was that there was ...
Audience feedback questions radio advert
person 1 1) what did you like about my radio advert? The radio adverts narrative was clear to understand 2) what improvements could be made to my radio advert based on what you have listened to? Inconsistent audio within the advertisement as well as lack of any other sound effects. 3) Is there anything you think should be added or taken away from my radio advert? if so, explain Add in additional sound effects as well as take away unwanted noise from audio. 4) what are your overall thoughts about my radio advert? Needs other audio to make the advertisement sound better as well as cleaning up the unwanted noise though there is clear narrative. person 2 1) what did you like about my radio advert? The advertisement has a clear message in what it is trying to do. 2) what improvements could be made to my radio advert based on what you have listened to? Removing the unwanted background noise and adding other sounds to advertisement 3) Is there anything you think should be add...
10 questions that may be asked
1) would you implement anything from past adverts into yours? 2) are you going to use any social media platforms to promote your advert, if so which? 3) how will you ensure that the audience knows that whatever affect the product is said to have is not taken literally? 4) how will you make your adverts stand out from other adverts that have been made in the past? 5) What is the slogan of your advert? 6) how will the effect of the product be shown within your radio advert? 7) how long will the production of the adverts take? 8) how does your key message relate to the product? 9) what makes twirl stand out from other chocolate bars in regards to your scenario within the advert? 10) will you use a narrator for your radio advert?
first draft of script
Fade in: We see a student named Tom, sitting at his desk surrounded by books and notes. He looks worried and stressed, his eyes glued to his notes, trying to understand anything he has spent the past couple of days noting down. Steve (Muttering to himself) “I’m never going to pass this exam”. Just then, his friend enters the room and tosses a Cadbury Twirl bar onto his desk. Friend Bro, take a break. You need to relax. Steve I can’t relax! I have an exam tomorrow and I can’t understand anything that I have written. Friend Have a Twirl. It’ll help you concentrate Tom hesitates at first before unwrapping the chocolate bar. He takes a bite and his eyes suddenly burst open. Steve (Amazed) This is crazy! I understand everything now! He then dives back into his notes and books, flipping pages and typing furiously on his keyboard. The clock on the wall ticks away, but time is irrelevant to tom. Cut to: The next day, Tom is walking out of the exam c...
location recce
which location I have chosen and why? The location that I have decided to choose for my advert is Chad well heath academy the reason regarding my choice of this particular school is because of the fact that I have access to the school itself which means that I am able to utilize the vast amount of rooms there are and use this to my advantage this being because of the fact that if there are rooms being used for lessons, meetings etc I still keep my options open as there are many rooms available that can be used for the production of the advert. Another reason for choosing Chad well heath academy as my set location is because of the fact the storyline itself of my advert is set within a school which means that Chadwell heath academy itself is ideal for my storyline. Evaluating location creativity Using this particular location to set the advert would be effective creatively because it syncs well with the story line of my advert this being because of the fact that due to the setting o...
Rational for final idea
Out of all the ideas I came with I decided to go with my 3rd and final idea the narrative of this being about a student who has an upcoming exam and has not revised for it at all and is doing last minute revision for the exam however feels that they will fail the exam regardless and want to just give up on but then takes a Twirl bar out as he is annoyed however as soon as he takes a bite he starts feeling motivated and ready and begins to continue revising and manages to take in a vast amount of knowledge and when it comes time for the exam he is ready and confident that he will pass and ends up getting full marks on the exam. The reason I chose this idea is because it is the most practical out of all the 3 this being because of the fact that it can be done within the school itself which means that travel cost would not be a factor that would need to be considered despite there not being a set budget which would be able to cover these costs, another reason is because it matches the se...
history of chosen product
1) The product that I have chosen is Twirl the reason I have chosen that I have chosen this specific product is because I am a fan of this particular chocolate and also feel that it is iconic as a product which Cadburys has made which will be a key factor when it comes to advertising the product as it will help to gain the interest of the audience as they are already aware of the product itself which will prove useful in regards to aiming to sell the product. 2) Cadburys first launched Twirl in 1985 in Dublin by Cadbury Ireland and was launched as a single finger bar, it was then released in the UK 2 years later in 1987 as a twin-finger bar, it has marketed internationally since the 1990s and still remains one of Cadbury's chocolate bars. There have been many variations of the Twirl bar released by Cadburys including their snack sized version which are referred to as Twirl Bites. In late 2019, Cadbury launched an orange flavoured variety of the Twirl bar in the UK., Stocks o...