Response to the client brief
Demographics The audience are mainly those who are interested by chocolate, these being the main audience of which the advert appeals to, it would potentially be targeted to a younger audience based on the design of the packaging for the chocolate bars. For my advertising campaign I would include all the different ranges of chocolate which Cadbury has to offer this would done so that the audience are informed about the different brands of chocolate as well as to gain their interest from promoting the brands they like most. Some advantages to making the advertising campaign are that it helps to promote Cadburys itself but also the different brands of chocolate which they produce this helps to attract current and potential customers who may be interested in specific chocolate brands which will encourage them to purchase them this would benefit Cadburys as they gain more customers which means overall more sales revenue from the purchases made by new customers. Some challenges w...
