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Showing posts from January, 2023

P1 M1 Case study of existing advertising campaigns

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    Food campaign dairy milk-  glass and a  half advert date - Google Search Cadbury campaign questions 1) The product being showcased in the Cadburys advert is their chocolate bar. 2) The advert is from 2021 3)  The advert would have been displayed on TV and was found on YouTube ( glass and a  half advert date - Google Search ) 4) The advert was created for a global audience due to the fact it was uploaded onto YouTube meaning it can be accessed by people globally. P2) Point: The aim of this advert is to create awareness of Cadburys existing chocolate bar whilst re-branding the product at the same with the change of the look of the actual chocolate itself aswell as the packaging.   Example: The given aim of the advert is shown in the advert at 0:02 seconds in of the 15 seconds of which the advert itself lasts; this scene shows a child holding the bar of chocolate and then proceeds to open it and offer it to the stranger. Explain: The a...

U20 Task1 P1

 what is an advert? An advert is a media product that promotes a specific product/service in order to encourage potential customers to purchase the product/service.  what is an advertising campaign?  A campaign which is created to essentially promote a product/service, this is to gain the interest of a set audience however this is done on a larger scale as a oppose to a TV advert. what different mediums can appear adverts appear in? Adverts can appear in various forms such as TV adverts, billboards as well as adverts that pop up when at the cinema. Digital adverts can be found through various formats such as TV adverts or they may also pop up through social media, these can be used to attract audiences as effectively as possible as it helps to gain more attention towards a specific product/service. what is the main purpose of an advert? The main purpose of an advert is to promote a specific product/service in a way that attracts potential customers to purchase the product...