P1 M1 Case study of existing advertising campaigns
Food campaign dairy milk- glass and a half advert date - Google Search Cadbury campaign questions 1) The product being showcased in the Cadburys advert is their chocolate bar. 2) The advert is from 2021 3) The advert would have been displayed on TV and was found on YouTube ( glass and a half advert date - Google Search ) 4) The advert was created for a global audience due to the fact it was uploaded onto YouTube meaning it can be accessed by people globally. P2) Point: The aim of this advert is to create awareness of Cadburys existing chocolate bar whilst re-branding the product at the same with the change of the look of the actual chocolate itself aswell as the packaging. Example: The given aim of the advert is shown in the advert at 0:02 seconds in of the 15 seconds of which the advert itself lasts; this scene shows a child holding the bar of chocolate and then proceeds to open it and offer it to the stranger. Explain: The a...